STIR has been associated as a key events partner with GE for over 7 years now. In the course of this relationship, we’ve executed end-to-end events for a variety of marketing and business objectives. Be it simple meetups of key decision makers, product launches for employees and customers, or a ‘magnum opus’ showcase of their technological prowess, we’ve executed a host of themes, activation, and engagement ideas that positioned them as one of the world’s foremost technology companies.
SHS, a new business division of GE Healthcare was being launched. From creating the brand identity by developing scalable entities like logo, design pattern, coffee table book to be carried forward to different regions, to organizing the launch conference that witnessed participation of prominent individuals from the industry and various healthcare professionals, SHS launch was yet another feather in our cap and a thoroughly challenging yet exciting undertaking for us.