Be it copy or design, the stringent brand guidelines of TCL has made for some challenging and interesting work. This constraint of working with a prestigious brand like TCL has not only tested our creativity but also taught us the value of extracting maximum value out of every colour, shape, and word.
Standees | Posters | Gender Diversity Campaigns | Internal Communication
For the launch of the Rewards store of TCL’s Project Marketplace (PMP), a project collaboration platform, we created an explainer video and pre-launch e-mailer. Given the stringent guidelines of TCL, the challenge was to find a middle ground between creativity and compliance with guidelines.