For a firm as large as VMware, the marketing and communication objectives are diverse. Be it spreading awareness about a new product, motivating sales teams, or engaging employees, our creative work has brought equally tangible results on the fronts of business and human resources.
Like any company using tech to make cutting-edge products, VMware places a premium on ideas and ownership. Thus, it created InCube, a space that encouraged employees think like entrepreneurs and breed similar traits.
With the help of examples that would appeal to techies, contemporary colors, and targeted messaging, we did workspace branding to highlight the purpose of InCube.