GE HEALTHCARE ASEAN MARKETING TOOL KIT
ClientGE Helthcare
CategoryCreative Services
Year2017

‪Given the size of GE, the challenge of our work was the sheer size of the conglomerate and how different teams used to work in silos. In all our various campaigns for them, we have tried to unify the brand and give their messaging a consistent theme.

For the ASEAN region of GE’s SHS (Sustainable Healthcare Solutions) business unit, we created marketing and on-the-go event collaterals for their various modalities.

We developed communication that would appeal to the demographic of developing nations in the ASEAN market.

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