GAMING FOR EVERYONE
ClientDell
CategoryDigital
Year2017

To cater to the needs across a wide cross-section of gamers, Dell decided to introduce a new range of gaming laptops. STIR was chosen as the agency to take care of branding, activation, PR launch, communications, experiential and everything else needed for the launch.

Given that Dell had partnered with Spider-Man: Homecoming for the launch of its range of gaming laptops, we entered into a tie-up with BookMyShow and ran multiple ads across Mobile/WAP, App, and Desktop. The entire ad campaign juxtaposed the superhero’s powers with the features of the laptop.

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