DELL GAMING – PR LAUNCH
ClientDell
CategoryExperiential
Year2017

Be it gaming tournaments across 8 cities, seminars for Sales & Marketing, or press launches, we have organized a variety of events for Dell. However, the common theme in all events has been an accurate representation of the brand, impactful coverage, and activities that were loved by the audience.

The PR event for the launch of Dell Gaming laptops was as unconventional as it was high-impact. STIR conceptualized and executed ‘Gears of War’ cosplay to launch the products.

A holobox, with a video especially created to highlight the specifications and features of the products in an intriguing manner, was installed at the venue to wow the audience.

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