Alienware HOG
ClientAlienware
CategoryExperiential
Year2017

Stir organizes and executes pan-India brand awareness initiatives for Alienware which involves designing experience zones, display pods and organising gaming events, movie nights etc., to create awareness for Alienware as a brand and its products among people.

Sponsored by Alienware, this was the annual gathering in Indore for 1200 bikers who were a part of the Harley Owners Group (HOG).

Through this experiential event, we customized the product display, set up a gaming tournament, and helped create mindshare among a niche audience who could appreciate the gaming experience delivered by Alienware.

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