Be it e-mails, website design, or social media, we handled digital management, end-to-end, for the ACE Challenge 2017. Our messaging provided a fresh perspective for the B-School challenge without deviating from its youthful, customer-centric messaging.
The challenge of ACE Challenge
Innovate. Strategise. Simplify.
These three verbs not only refer to what a successful business needs, but also the traits required. Be it the imagination for innovation, logic that creates strategy, or the artistry behind simplicity, we wanted to depict the competition as a test of one’s thinking.
After zeroing on this, we employed clever visuals and interesting analogies to create tweets, Facebook posts, bulk e-mails and short videos, all of which were executed with clockwork precision. Having received over 3000 registrations from teams across the country, the communication not only conveyed the message but also brought in overwhelming participation.
WEBSITE DESIGN & DEVELOPMENT
From conceptualizing the theme to updating the different sections, we handled the website such that it not only promoted the challenge, it also made it easy for the participants to understand and take part in it.
SPREADING THE WORD THROUGH SOCIAL MEDIA
Using Twitter and Facebook, we not only promoted the contest but also posted timely updates and reminders for participants. Through catchy images and appropriate text, the campaign used social media to create a buzz and encourage people to participate in the contest.
A NEW MESSAGING STRATEGY FOR THE OLD E-MAIL
We executed the e-mail campaign considering the mobile-first participants of the event. From the length of the subject line, choice of words in the preview message, to the total length of the e-mail, we considered many factors for timely and effective email communication.