Ace B-school Challenge


ClientGE – John F Welch Technology Centre
CategoryEvents and Experiences
Year2015
Our approach

“Learning about technology should be child’s play.”

Event Planning & Execution | Pre-event and Post-event Communication

From simplifying content to ensure even a child could understand the work JFWTC does, to building a carnival-like experience for the families of employees, GE Tech Mela is one among the many magnum opuses we’ve managed

  • Teaser videos with children of employees to build hype
  • Coordinate with stakeholders from multiple departments to curate high-volume content and distill the same
  • Work on designs that are engaging as well as in keeping with GE’s brand philosophy
  • Execute and manage the event, end-to-end, from setup to crowd management and more