[24]7.ai Environmental Branding, Hyderabad
Client24/7
CategoryCreative Services
Year2017

Our work for 24/7 is heavily influenced by the nature of its workforce, most of whom are young graduates who work in shifts. In this context, communication depends more on how information is being presented, not just what information is being said. Which is why, we have focused on creatives that are catchy without being loud, minimal but clear, and emphasising both copy and design.

Given the nature of the workforce and their job description, our communication reinforced the underlying values and what one needed to excel while working at 24/7.

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