For Amazon, technology is not just a tool for business; it is business itself. And this has been a common event of all the events we have organized, be it a stall for a tech meet or gathering of women techies. Across all these events, we have highlighted its leadership in e-commerce, Cloud Computing, Big Data, and other aspects of technology.
For its participation in the Grace Hopper Conference India (GHCI), we helped Amazon go beyond ‘empowerment’ by encouraging women to ‘make a mark’ and leave a legacy. We combined the message with ‘footprint’ motif in a woman’s high heel shoe and created a logo based on the same concept.