Ace B-school Challenge


Client Amazon
Category Events and Experiences, Digital
Year2017
Our approach

“Craft a strong brand for the event. Build a personality for the participant too.”

Event Planning & Execution | Social Media Promotion and Engagement

With content structured as attitude statements, designs that stayed loyal to Amazon’s brand philosophy, and engagement designed to be aspirational; our work positioned the event as one among the most sought-after B-school challenges in the Southeast Asia region.

  • Conceptualise, develop, and execute the event end-to-end
  • Build intrigue and interest around the event and consequently, trigger participation
  • Engage with participants at various points of the challenge
  • Work with PR agencies to support mass media promotion