STIR has been associated as a key events partner with GE for over 7 years now. In the course of this relationship, we’ve executed end-to-end events for a variety of marketing and business objectives. Be it simple meetups of key decision makers, product launches for employees and customers, or a ‘magnum opus’ showcase of their technological prowess, we’ve executed a host of themes, activation, and engagement ideas that positioned them as one of the world’s foremost technology companies.
The year 2014 marked the 25th year of the partnership between GE and Wipro in healthcare. Stir was chosen to organize the event for celebrating this milestone.
By executing a glittering ceremony in which the biggest names of business and over 1700 attendees came, the event matched the scale and significance of the partnership. In addition, to give the event a desi twist, we introduced Terri Bresenham, President & CEO of GE Healthcare India, on stage with the help of a cycle rickshaw.